SEO Glossary

AdSense - Appropriate advertise by Google. Website publishers earn a section of the advertising revenue for insertion Google sponsored links on their site.

AdWords - This is the Pay per Click advertising program presented by Google.

Alt Tag - HTML tag that provides alternative text when non-textual elements, normally images.

Back link – Backlinks that are directed towards your site from other sites on the web. That is known as Inbound Links.

Black Hat SEO - It refers to the unethical methods such as used to get high search engine rankings for a website.

Blog – A blog is a Web page that serves as a publicly available personal journal for an individual.

Broken Link - A link which will not provide any information / web page. Or simply, a link that doesn't work.

Cloaking - The method or a procedure to serve a search engine spider / robot a different page than a web surfer sees.

CPC - Cost per Click. It refers to the price, which an advertiser pays for every click on the sponsored ad in Pay per click marketing campaigns.

CTR - Click Through Rate or Click Through Ratio.

Deep Link - A link to a web page other than a home page or index page.

Dead link: An Internet link, which does not lead to a page or site.

Doorway Pages – A web page created solely to achieve high ranking in search engines for particular keywords, and perhaps for a specific engine. Today's doorway pages should contain valuable and useful content related to your site, and be fully linked to the site, and so are often referred to as "information pages”.

Ethical SEO - Also known as White Hat SEO.

FFA - A so-called "free for all links" page, which is created for the sole use of compiling links.

Hidden Text - Text that is visible to the search engine spiders but not to site visitors. Used to add extra keywords in the page without actually adding content to a site.

Inbound Link - Links that direct users to another Web site that link is known as an inbound link.

Keyword - A word used to search a relevant information in search engines.

Keyword phrase: A phrase used to find pages when conducting a search.

Keyword research: Researching the most qualified and popular keywords for a given site.

Link Building - A procedure of exchanging links with other linked websites to increase backlinks.

Link Popularity - link popularity is the dimension of the number of other Web sites that include a link to your Web site on theirs.

Organic SEO – A natural search engine optimization which doesn't include any paid listings for a website.

PPC - Abbreviation for Pay per click.

Reciprocal Links - An exchange of links between two sites.

Robots.txt - A text file which is used to control the search engine robot in accessing the web pages for a website.

ROI - Return on Investment

SEM - Search engine marketing

SEO - Search engine optimization

SERP - Search engine result pages

Sitemap - A collection of all-important links for a website.

SMO - Social Media Optimization